BINH DIEN FERTILIZER JOINT STOCK COMPANY
Our company originally called Thanh Tai Fertilizer Company (Thataco) was established in 1973. After The Southern Liberation Day in 1975, Thataco changed to state management and was renamed Binh Dien Fertilizer Factory II, part of The Southern Fertilizer Company in 1976. In accordance with the company’s development and satisfy market demands, in 2003, the Minister of the now Ministry of Industry and Trade gave the resolution no. 73/2003/QD-BCN to change Binh Dien Fertilizer Factory II, belonging to The Southern Fertilizer Company to Binh Dien Fertilizer Company, a member of The Vietnam Chemical Corporation (now The Vietnam National Chemical Group - Vinachem). The company became a joint stock company in 2011.
From a small fertilizer business unit with limited capital and primitive machinery, the company has trained people, ceaselessly researched, renovated its technology and equipment, developed products and expanded markets for manufacture of high quality and advanced NPK products which have been highly effective for customers. Dau Trau Fertilizer nowadays is nationally popular and has become indispensable to farmers in many regions.
Binh Dien Fertilizer Joint Stock Company has become the leader in NPK production and significantly contributed to Vietnamese agriculture and rural development.
|01||Mr. Le Quoc Phong||Chairman and CEO|
|02||Mr. Bui The Chuyen||Member|
|03||Mr. Pham Van Chuong||Member|
|04||Mr. Nguyen Minh Son||Member|
|05||Mr. Tran Tan Son||Member|
|06||Mr. Thai Buu Lam||Member|
|07||Mr. Le Xuan Phuong||Member|
|01||Mr. Ha Thanh Son||Head of the Board|
|02||Mr. Tran Duc Dung||Member|
|03||Mr. Cao Xuan Tien||Member|
|04||Mrs. Dao Thi Ngoc Lan||Member|
|05||Mr. Le Thanh Hao Nhien||Member|
With 1 main factory, 1 branch and 3 joint stock companies, the company is annually capable for manufacturing and supplying markets with over 1,000,000 MT of fertilizer products, satisfying over 30% of the nationwide NPK demand.
- Binh Dien Fertilizer factory, Long An: 600,000MT/ year
- Binh Dien Lam Dong JSC: 200,000MT/ year
- Binh Dien Mekong JSC: 50,000MT/ year
- Binh Dien Quang Tri JSC: 150,000MT/ year
- Binh Dien Fertilizer JSC - Ninh Binh branch: 50,000MT/ year
Dau Trau Fertilizer products have met all farmers’ needs and aspirations; step by step helping them increase income, improve quality of life and increase productivity while being cost-effective.
With skilled production scale planning, Binh Dien Fertilizer Joint Stock Company can satisfy all customers’ demands even in peak times. We have been applyingthequalitymanagementsystemISO9001:2008 in production in which all the production stages from materials input to each production phase and final product are checked and managed rigorously. Therefore, our Dau Trau products always meet all the national and international standards.
- Labor Medal First Class, Labor Medal Second Class awarded by the President.
- Certificate of merit, production emulation flag awarded by The Prime Minister.
- Certificate of merit, production emulation flag awarded by The Ministry of Industry and Trade.
- Certificate of merit awarded by The Ministry of Agriculture and Rural Development.
- Certificate of merit awarded by The Central of Vietnam Farmers’ Union.
- Frequently selected as The Vietnam high-quality products consumers leading brand.
- Top 500 Vietnam enterprises.
- 2010 Favorite Brands in Vietnam.
- 2010 Top 20 Vietnam brands.
- Typical enterprise Vietnam- Laos- Cambodia.
- Vietnam quality award.
- Vietnam brand award.
- Vietnam Gold Star - Top 100 Vietnam brand award.
- 2006 Business excellence award.
- Vietnam Golden Buffalo award selected by farmers.
- Top Ten Golden Cup for Vietnam brands.
- Vietnam industrial golden cup; quality golden brand.
- Consumers’ brand, national value award.
- Product of Mekong farmers.
- Golden rice award in 10 consecutive years.
- Vietnam green carrier golden cup.
- Dau Trau fertilizers for rice and coffee were recognized by The Ministry of Agriculture and Rural Development for technical advance and advising farmers on production applications.
- Over 100 gold medals for products achieved in international agricultural and industrial fairs.
1. Research to renovate technical processing and equipment machinery:
To keep the high quality leading position of Dau Trau products, the company has been constantly researching and renovating equipment and machinery which now manufactures the best products and complies with labor safety and environment protection.
The application of suitable support matters has helped Dau Trau fertilizers achieve high and stable quality with less being curdled, crushed and mostly desiccated. Depended on each crop, our products are quick or slow nutrition releasing in order to improve usage and limit waste fertilizer related pollution.
2. Product research and development:
With the effectiveness of fertilizer depending on soil type, plant properties, compositions and features of the products, the company has focused on research into soil nature, plants nutrition ingredients and improving each product. This is accompanied by fieldtrialsformarketingmoreefficientproductsforplants.
In the recent years, the company has teamed with the institutes, research centers, universities, research station areas, provincial agricultural expansion centers and scientists from inside and outside the country to carry out tens of large scale research projects, hundreds of tests and thousands of experimentsoffertilizeronmostsoilsandcropsVietnamandabroad. With The Technical and Scientific Advisory Board including leading experts in soil, plants and fertilizers, the research has resulted in manufacturing tens of specialized Dau Trau fertilizers with macro, secondary and micro nutrients appropriate for each stage of growth and development of each plant in each region. The efficiency and suitability of each product is our secret to achieve effectiveness of Dau Trau fertilizer than other brands.
The company’s main products: NPK, NPK+TE, specialized fertilizer, organic fertilizer (organic and bio-organic fertilizers), leaf fertilizers and bio-insecticide are now setting a new trend with their effective and indispensable uses, compatible with advanced agriculture.
The company’s achievements are now based on investment for research and new products. The Dau Trau Golden N 46A+, and Dau Trau NPK+ Agrotain fertilizers are the results of a combination of research between Binh Dien and The U.S scientists which have increased profits for farmers. The production and market launch of The Dau Trau + Agrotain product has saved farmers 20%-30% of fertilizer, nearly 200 bil. Dong/year. This also increases capacity and quality of crops and contributes to a decrease in pollution.
Up to now, the company distribution system has nationwide cover and is also in Laos, Cambodia and Thailand. Over 200 wholesale points are grade I agents and over 2,500 retail points are grade II agents, farms, co-operatives and farmers’ unions. With the large distribution system, the company can supply timely fertilizer and insecticide to farmers in Vietnam, Laos, Cambodia and Thailand.
Farmers can buy our products at a reasonable cost at any agent or at the company.
To better serve and inform farmers, the company annually organizes training courses and accredits to agents in the distribution system the certificate of “Professional Dau Trau fertilizer agent”. On these courses, agents learn about customer service and marketing as well as fertilizers and plants so as to give effective product usage advice.
In addition to production and business activities, we always involve ourselves to social and community responsibilities. We support the improvement of cultivation standards for farmers, share our experience and help farmers to use fertilizer effectively. Each year, the company spends tens of billion of VND for programs to reduce poverty and support farmers especially who were affected by natural disasters. We also help local authorities for school and charity house construction such as the "Binh Dien homes" for poor farmers in the country and scholarship funds to poor and disabled children. We also contribute to HCMC workers funds, support many villages (minority) in their economic, cultural and social development and give support to many mothers of Vietnam heroes.
For the employees, the company manages investments in equipment and machinery, builds a healthy and friendly working environment and encourages a spirit of learning and cooperation to help employees to work effectively and maximize their incomes.
In addition to benefits of salary, training and insurance and The Trade Union, Youth Union and authorities frequently sponsor sports and music activities to raise staff morale, increase labor productivity and contribute to the company success.
In parallel to the activities mentioned, the company actively implements policies of The Communist PartyandTheState socializing sports. These include holding the InternationalWomen'svolleyballtournamentcupVTV-BinhDien, sponsoring the Nam Ky Khoi Nghia cycle race, sponsoring the Golf tournament for scholarship, supporting “poor kid going to school”, farmer’s football and volleyball competitions in the country as well as other sport activities.
Remarkably, the company has built up The VTV- Binh Dien female volleyball team (forerunner was The Long An Knitting team) to become a strong national team from which many national team players are drawn.
- Year 2005: Hung Vuong Cup championship.
- Year 2006: Second prize of Federation Cup; Second prize of the 1st MHB Cup in Long An; silver medal of National Sports Festival.
- Year 2007: Championship the 2nd MHB Cup in Long An; Championship of Khe Sanh Cup in Quang Tri.
- Year 2008: Championship of Khe Sanh Cup in Quang Tri; Championship of Military Cup; Championship of Telecommunication Cup; Second prize of Hoa Lu Cup; Second prize of the 3rd VTV Binh Dien Cup in Dak Lak.
- Year 2009: National Championship; Super Cup Championship – The 1st Dam Phu My; Vietsovpetro Cup Championship; Second prize of Hung Vuong Cup.
- Year 2010: Championship of the 4th VTV Binh Dien Cup in Gia Lai; Silver medal of National Sports Festival; Third prize of National Cup; Third prize of Hung Vuong Cup; Third prize of Alaska Cup; Seventh prize of Asia Champion Club.
Fertilizer is a technical material, thus, to use it effectively, the user must understand it. To make profits from agricultural products, farmers require some scientific knowledge about them. To promote this awareness, the company tries to improve farmers’ knowledge of soil, fertilizer and plants physiologies.
We are convinced that whenever farmers use intensive farming products effectively, the company completes its responsibilities. Thus we always take care in serving the customer before, during, and after sales. Before bringing products to new markets, we organize training schedules for farmers in agriculture technical, fertilizer usage and insecticides. We always consult customers to choose the most suitable products for each kind of plant in each bio-region. Also, we regularly follow up and consult with farmers after training.
In the recent years, the company has invested tens of billion of Dong for training, performance, seminars for farmers on subjects such as farming experience and fertilizer and insecticide usage as well as organizing trips for well-trained farmers to visit and gain experience in Thailand, Malaysia and Singapore. Moreover, the company published and gave thousands of fertilizer user’s books, guides, leaflets, flyers and The Binh Dien news-letters to farmers. The company also gives assistance in matters concerning farming technologies via phone, email and personal letters to help farmers achieving better crops at good prices.
Last but not least, alone and in co-operation with The Central of Vietnam Farmers’ Union, Vietnam Television, Vietnam Radio, local television and radio stations, organized and sponsored many programs and competitions. These include “Agricultural knowledge learning”, “Farmer skills outdo”, “Farmers’ camp”, “Fertilizer and farmers”. “Enrich with Dau Trau”, “Enrich with farmers” and “Farmers got talent”. Through these practical competitions and programs, farmers consolidate their knowledge and skills to apply in production and enrich their quality of life.
The company leaders recognize that people are the key factor in promoting development and empowerment in business. Therefore, our company has its own program for training and retraining. So far we have 4% of staff in higher-education, over 20% achieving university or college degrees, and 30% at intermediate and advanced technical level qualifications.
The company has policies to attract talent by recruiting carefully for each position and offering a reasonable salary. The excellent staff recruited through applying these policies have been creating more ideas and taking more initiatives which have contributed to new successful business trends for the company.
The company has regularly strengthened and consolidated the structure, relocated indirect staff from subsidiaries to the head office, implemented planning and standardization officers, annually made staff appraisals and evaluations so that management has become more effective and the productivity has risen (7.6 times than 1991).
Furthermore, Binh Dien is also a good environment for training students from universities, colleges and vocational schools through extra-curricular and graduate programs. These students graduate with high grades and are regularly employed after graduation. We also invite co-fellows inland and outland to visit us to learn about our equipment and production technology.
POWERFUL – CREATION - TO THE FUTURE
Since being established over 30 years ago, despite many challenges, Binh Dien Fertilizer JSC has transformed itself into a leading position in the NPK fertilizer manufacturing industry and contributing to the stable development of Vietnam and regional fertilizer markets.
To maintain this role, Binh Dien continues to do research and innovate so as to be always at the forefront of the industry. We invite cooperation and assistance from all departments, associations, institutes, schools, centers, scientists and the company's associates, as well as domestic and foreign individuals for the common good.
Binh Dien Fertilizer Joint Stock Company
Add. : C12/21, National Road 1A, Tan Kien Commune, Binh Chanh District, Ho Chi Minh City
Tel: (84-8) 37561191 Fax: (84-8) 37560686 - 37560799
Binh Dien Me Kong Joint Stock Company
Add. : Viet Hoa Industrial Zone, Duc Lap Ha Commune, Duc Hoa District, Long An Province
Tel: (84-8) 37561191 Ext. 24 Fax: (84-8) 37561192
Binh Dien Quang Tri Joint Stock Company
Add. : Km 8, National Road 9, Ward 4, Dong Ha Town, Quang Tri Province
Tel: (84-53) 3581378 Fax: (84-53) 3581368
Binh Dien Lam Dong Joint Stock Company
Add. : Phinom Hamlet, Hiep Thanh Commune, Duc Trong District, Lam Dong Province
Tel: (84-53) 3840416 Fax: (84-63) 3840304
Binh Dien Long An Factory
Add.: Long Dinh, Long Cang Industrial Zone, Long Dinh Commune, Can Duoc District, Long An Province
Tel: (84-72) 3725566 Fax: (84-72) 3725566
Binh Dien Fertilizer Joint Stock Company- Ninh Binh Branch
Productions add. : Vanh Dai St., Ninh Son Ward, Ninh Binh City, Ninh Binh Province
Offices add. : 70, Road 10, Thanh Xuan St., Bich Dao Ward, Ninh Binh City, Ninh Binh Province
Tel: (84-30) 3899903 Fax: (84-30) 3899902
Binh Dien Long An Sports Company Ltd.
Add.: Long Dinh, Long Cang Industrial Zone, Long Dinh Commune, Can Duoc District, Long An Province.